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The heiress of one the Harley Davidson founders Karen Davidson is in Australia to help promote getting more girls on motorbikes.

Karen is currently the creative director for general merchandise and said that her reason for coming to Australia was after learning the compared to the USA, female riders are much higher in the USA to Australian female two wheel riders.

“One quarter of American women motorcyclist are women, compared to just 13 percent here in Australia” Davidson told ACMN.

“There’s plenty of women who are curious about riding and those are the women that you really want  to talk to” Davidson said.

“There’s got to be some things that I can tell them, and learn from, and there’s got to be something here that will get them interested in it, so they can learn, get involved with, chat about it, and that’s what it’s all about”

In her stay in Australia, Karen has appeared on the channel 7’s Sunrise with Koshie and Mel, a Chrome and Cocktail party was thrown for her in Sydney and Fraser Motorcycles, she graced channel Ten’s The Circle, hit the airwaves by appearing on the Melbourne station Triple M and then spent some time in Brisbane.
 
"The motorcycle rider toll has continued to fall as other road-user groups rise, according to crash data released by the federal government.

For the 12 months to 31 March, 2010 there were 217 motorcycle fatalities compared to 250 in the previous 12 months, down 13.2%.

There were 207 male motorcycle-related fatalities for the period, down 10.8%, and 10 female fatalities, a 44.4% reduction.

The 21-15 year old age group registered the biggest decrease with 17 fatalities, a 56.4% drop. The 17-20 year old age group also enjoyed a drop(-33.3%), as did the 26-39’s (-22.0%) and the 60 years old and over group has continued its worrying upward trend with a 32.4% increase.

Queensland experienced the most dramatic fall in rider fatalities for the period with a 31.1% reduction. NSW and Victoria registered increases in their rider tolls, 15.0% and 13.5% respectively.

Based on the overall downward trend, the average percentage change in the national rider toll for the last five years is edging towards negative territory. The overall motorcycle-related deaths since March 2005 is now down 1.3% compared to 3.5% as at October 2009.

All other road user groups currently show average negative growth in fatalities.” Australian Motorcycle News 28 April – 11 May 2010 issue.

"The motorcycle rider toll has continued to fall as other road-user groups rise, according to crash data released by the federal government.

For the 12 months to 31 March, 2010 there were 217 motorcycle fatalities compared to 250 in the previous 12 months, down 13.2%.

There were 207 male motorcycle-related fatalities for the period, down 10.8%, and 10 female fatalities, a 44.4% reduction.

The 21-15 year old age group registered the biggest decrease with 17 fatalities, a 56.4% drop. The 17-20 year old age group also enjoyed a drop(-33.3%), as did the 26-39’s (-22.0%) and the 60 years old and over group has continued its worrying upward trend with a 32.4% increase.

Queensland experienced the most dramatic fall in rider fatalities for the period with a 31.1% reduction. NSW and Victoria registered increases in their rider tolls, 15.0% and 13.5% respectively.

Based on the overall downward trend, the average percentage change in the national rider toll for the last five years is edging towards negative territory. The overall motorcycle-related deaths since March 2005 is now down 1.3% compared to 3.5% as at October 2009.

All other road user groups currently show average negative growth in fatalities.”
Australian Motorcycle News 28 April – 11 May 2010 issue.


This article is showing positive rider awareness as there are becoming fewer fatalities on Australian roads. Either other road users are becoming more aware of motorcycles or the motorcycle riders are getting better at riding.  Either way its a great sign that the fatalities are going down.